A mother and daughter at the foot of Bear Butte.
Pasque & Prayrie is Tere Brechtel Froelich and her daughter, Mandy Froelich. Since 2021 we’ve edited books and built brands, websites and marketing for authors and small businesses across South Dakota and beyond.


Tere Brechtel Froelich
Tere taught English language arts and journalism at Sturgis Brown High School for 21 years. Before that, she spent a decade as a graphic artist, designing and editing pages for the Black Hills Pioneer and the Weekly Prospector.
Today she edits novels, memoirs, devotionals and family histories, designs the books that come out of them, and photographs the prairie outside her door.

Mandy Froelich
Mandy brings more than ten years of website design, graphic design, writing, ebook publishing and branding, plus a career advising business owners on how to start and grow.
She also helps families and businesses build their financial wellbeing through Black Hills Financial Planning, and brings that head for numbers to every quote and launch plan here.
Four promises we keep
The price in writing first
Every project starts with a free call and a signed Statement of Work, so you know the fee before we start.
Writers first
Every page is written and edited by people who have spent their careers with words.
You own everything
Files, domains, logins and accounts stay in your name. Stay with us for support or take it from there.
Honest advice
If something isn’t worth the money, we’ll tell you, even when it means a smaller project for us.

The first flower on the prairie, and a little prayer
The pasque flower is the first bloom on the South Dakota prairie each spring, often pushing up through the last of the snow. That’s the work we like best: helping something new get started.
And yes, the “pray” in Prayrie is on purpose. Our faith shapes how we work: honest quotes, promises kept and every client’s project handled as carefully as our own.
“And whatsoever ye do, do it heartily, as to the Lord, and not unto men.”
COLOSSIANS 3:23We work from Vale, a few miles from Bear Butte in western South Dakota. Most clients are in the Black Hills; plenty are across the country. Either way, you’ll talk to the same two people from the first call to the finished project.
Let’s make something worth talking about.
Book editing, publishing, brand and web from Vale, South Dakota. Rooted in faith, family and the prairie.